Head of Marketing (m/f/d) in the Music Festival Industry
We are looking for: Head of Marketing (m/f/d) in the Music Festival Industry from January 2025
Location: Mannheim / Permanent Position
About us
cosmopop GmbH is a leading agency in the festival industry, organizing renowned festivals like Time Warp. With events in Germany and co-productions worldwide, we create unforgettable experiences for an international audience. To strengthen our team, we are looking for a dynamic, creative, entrepreneurial-minded, and proactive individual to serve as Head of Marketing, driving the growth and development of our brand in a significant way.
Your challenge
Development of branding, marketing, and ticketing strategies
Business Development
Identify and engage potential partners for strategic marketing collaborations.
Build and maintain relationships with key partners and stakeholders to ensure successful long-term collaborations.
Team Leadership and Collaboration with External Creatives
Lead and develop a highly motivated in-house marketing team.
Coordinate with external agencies and freelance creatives.
Collaborate closely with event partners in international target markets.
Plan, monitor, and adjust the marketing budget with a strong focus on effectiveness and pricing strategies.
Innovation Management
Act as a driving force for implementing innovative marketing processes and new technologies.
Further develop our websites and digital infrastructure.
Brand Development and Storytelling
Conceptualize and create content and stories for social media and websites.
Support the Content Manager in developing narratives to strengthen our brand identity.
Ensure consistent corporate identity across all channels and formats for each festival.
Digital Marketing & Performance
Oversee performance marketing activities and continually optimize them to achieve target objectives.
Your profile
Completed degree in Marketing, Business Administration, Communications, or a related field
Several years of experience in marketing, ideally in the music or event industry
Analytical sense for market trends and growth opportunities
Knowledge of budget planning and brand development
Excellent communication skills (German and English)
Experience in project management and team leadership
Affinity for digital marketing and performance optimization
Strong background and affinity for branding
What we offer
A responsible and varied role within a dynamic and creative team
Significant creative freedom for innovative ideas and the opportunity to initiate your own projects
Open company communication and flat hierarchies
Extensive opportunities for training and professional development
Attractive compensation and flexible working hours
Interested in actively shaping the future of our festivals? Then we look forward to receiving your application! Please send your documents to bewerbung@cosmopop.biz, or contact us with any questions at +49 621 18191913.